Pricing
Three ways to engage. All three priced before we start.
Every engagement begins with the $3,900 Audience Audit because building before diagnosing is how programs end up emailing people who will never buy. After the audit, you continue into a build, a retainer, or neither. The audit deliverables are yours either way.
Audience Audit
$3,900
Fixed fee · two weeks
The diagnostic every engagement starts with. Read-only access to your ESP, and out comes the map of who buys, who has gone silent, and where placement stands.
- Engagement score and RFM tier for every profile on your list
- Revenue by segment: which share of sends produces orders, which produces complaints
- GlockApps seed-test baseline across Gmail, Outlook, and Yahoo
- Segment architecture ready to build in Klaviyo, Omnisend, Braze, or Customer.io
- 90-day roadmap ordered by expected revenue impact, each item benchmarked
The full fee credits toward a Program Build if you continue.
Start with a free callProgram Build
from $8,500
Scoped after audit · 6–10 weeks
The audit findings, built. Segments, lifecycle flows, signup forms, and deliverability fixes go live in your ESP account, never ours, documented as we go.
- Segments and suppression rules from the audit architecture
- Lifecycle flows: welcome, abandoned cart, win-back, cancel-save, sized to your catalog
- SPF, DKIM, DMARC, and RFC 8058 one-click unsubscribe where repair is needed
- Signup form and popup rebuilds tested against the 2.1% conversion benchmark
- Written documentation plus a recorded handover walkthrough
Ends at handover. Your team can run everything without us.
Start with a free callGrowth Retainer
from $3,200/mo
Month-to-month · 30 days notice
Ongoing testing and audience review for programs past the build phase. The scoring models keep recomputing; a strategist keeps making the calls.
- Monthly A/B tests, run two full cycles against your own baseline before we call results
- Monthly GlockApps seed tests and Google Postmaster Tools review
- Complaint-rate alerts set at 0.1%, under Google’s 0.3% enforcement line
- Quarterly re-score of the full list with sunset-policy updates
- Monthly report in revenue per recipient, plus a working session
Leave whenever. Every asset and monitoring configuration stays with you.
Start with a free callHow the numbers relate
The three fees are designed to hand work off, not stack. The audit fee credits toward the build, the build ends at a recorded handover rather than rolling into mandatory management, and the retainer exists for teams who want the testing cadence run for them. Around 10,000 to 250,000 profiles is where the math works; below that we will say so on the call rather than sell you an audit that cannot pay for itself.
For context on what the work returns: Litmus puts average email marketing ROI at $36 per $1 spent, and the three three client write-ups show what the audit-first sequence did for a meal-kit brand, a fitness app, and a book subscription box, with the before-and-after numbers stated.
Pricing questions
Why is the audit paid when the strategy call is free?
The call is 30 minutes of looking at your last 90 days and pointing at problems. The audit is two weeks of analyst time building engagement scores, RFM tiers, and a seed-test baseline from your actual data. We charge $3,900 for the second because it produces a deliverable you can act on with any agency, and we credit it in full if you build with us.
What moves a Program Build above the $8,500 starting point?
Three things, in order of impact: an ESP migration (flow rebuilds, list transfer with engagement history, and a 30-day overlap period), the number of flows your catalog justifies, and list size. A 15k-profile brand adding four flows lands near the floor. A 200k-profile migration with eight flows does not, and we will put the number in writing after the audit.
Can we skip the audit and go straight to a build?
We ask you not to, and price accordingly. The audit routinely changes the plan: one meal-kit brand came in asking for template work, and the audit showed 64% of sends going to profiles silent for 120+ days. Suppression and deliverability came first; templates barely mattered. Two weeks of diagnosis is cheaper than ten weeks of building the wrong thing.
What costs sit outside your fees?
Your own tool subscriptions, which stay in your name. Typical numbers: Klaviyo runs about $45/month at 2,500 profiles and $150/month at 10,000; GlockApps and SparkToro are optional and we say so when they earn their fee. No markup, no percentage of revenue, no media budget passing through us.
Find out where your list is leaking revenue
A 30-minute call. We look at your last 90 days of sends, tell you what we see, and you leave with two or three fixes whether we work together or not.