Resources
The methods, written down
These guides document how we run client work: the scoring models, the benchmarks we test against, and the compliance rules that changed email in 2024. Every number cites its source. Take the methods and run them yourself, or bring your results to a call.
Email segmentation strategy: score the list, then believe it
Engagement scoring, RFM tiers, Klaviyo's predictive metrics, and the sunset policy that keeps a list honest.
By Maren Holt
Read the guide → BenchmarksEmail list growth benchmarks: what a good signup form converts in 2026
The 2.1% average from 1.24 billion popup displays, and the field, timing, and offer levers that move it.
By June Park
Read the guide → DeliverabilityWhy emails go to spam: the 2026 checklist
SPF, DKIM, DMARC, one-click unsubscribe, complaint thresholds, and how to measure placement your dashboard cannot see.
By Theo Ramaker
Read the guide → Audience researchHow to find your email audience before you try to grow it
Media-diet research with SparkToro, channel scoring, and the signup questions that make segmentation possible from day one.
By June Park
Read the guide →Rather have it done than read about it?
The guides describe the same work we sell. If your team is stretched, the audit is where every engagement starts.