Proof
What audience-first email looks like in numbers
Three engagements, three different problems, one method underneath. Client names are anonymized and figures are representative of the work, benchmarked against Klaviyo and Omnisend industry data so you can see what "good" means in context.
Meal-kit brand: 34% fewer sends, revenue flat, complaints down 77%
64% of sends were going to profiles that had not opened or clicked in 120+ days. We suppressed the silence and rebuilt campaigns around the engaged 36%.
Fitness membership app: Gmail inbox placement from 78% to 98%
The dashboard said 99% delivered. Seed tests said 78% inboxed. Authentication, suppression, and one-click unsubscribe closed the gap.
Book-box subscription: popup conversion 1.1% to 3.8%, +4,700 subscribers
Fewer fields, later timing, and a smarter offer beat the discount popup. New cohorts arrived engaged instead of inflating the list.
Your numbers could be the next study
Every engagement here started with the same two-week audit. Book a call and we'll tell you which of these three problems your data resembles.